Where AdBlock really misses the mark with their crowd-funding campaign

August 26, 2013

This whole AdBlock crowd-funding campaign is pretty funny. I don't really have much to say about it other than it really misses the mark and lacks any sort of usefulness whatsoever. So, here is a summary of their plan:

  • Get users to GIVE AdBlock money
  • Use that money to BUY ADS
  • The ads will help spread the AdBlock gospel to non-AdBlock users (oh the irony, but it makes sense, I'll give them that)
  • "Turn advertising on its head"

Yes, that last bullet is a direct quote from their crown-funding site. So, how exactly does raising money to buy ads to promote the usage of an ad blocking tool turn advertising on its head? I mean, of course,...

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